| Type | Subsidiary of LVMH |
|---|---|
| Industry | Luxury Watches |
| Headquarters | Le Locle, Switzerland |
| Area served | Worldwide |
| Website | zenith-watches.com |
Zenith SA is a Swiss watch manufacture started in 1865 by Georges Favre-Jacot at the age of 22, in Le Locle in the canton of Neuchâtel.[1]
Zenith has a long reputation for the quality and precision of their watches, with 1,565 1st-place precision awards to date. It is one of few remaining Swiss watch manufacturers that still produce their own movements in-house - the Elite (standard movement) and the famous El Primero (chronograph). The El Primero, which was first released in 1969, was one of the first automatic chronograph movements and has a frequency of 36,000 alternations per hour. This high rate allows a resolution of 1/10 of a second and a potential for greater positional accuracy over the more common standard frequency of 28,800 alternations per hour.[2]
Zenith was purchased by LVMH in November 1999, becoming one of several brands in their watch and jewellery division.
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